April 27, 2006
Publisher takes webcasting inhouse
MONTREALTranscontinental Media has announced that its own digital TV studio is up and running. The first title to utilize the new platform is the weekly 83,000-paid-circ business tabloid, Les Affaires. The one-room studio is located at Transcon’s Rene-Levesque Boulevard headquarters. Previously, the magazine’s webcasts were outsourced to local webcaster, Pecunia, which helped Transcon build its new in-house facility. Spokesman Jake Brennan said no other titles are currently utilizing the studio.
Yves Daoust, general manager of new media, said that the webcasts offer advertisers rich-media opportunities. Transcon, he said, “will continue to accelerate its investment in new media in the months to come.”
April 25, 2006
KRW nominees announced
TORONTO-The Canadian Medical Association Journal is perhaps the most notable nominee in the 2006 running of the Kenneth R. Wilson Awards.
Monday April 24, 2006
Naughty photos send entire run to shredder
TORONTOIt wasn't the most auspicious start to an editorship. Noel Hulsman's first issue of Report of [Small] Business was converted to pulp by Globe and Mail publisher Phillip Crawley for including three “tacky” photos that exhibited “poor taste.”
Crawley said there were three pictures accompanying a feature story on a couple and their pornography business. One pic was of the couple, and the other two were of others associated with their business. He preferred not to describe the photos.
Were they engaged in the course of doing their business? “Um, not exactly,” said Crawley, who noted that there was no nudity involved. “I just didn't like what they were representing…I just felt that the pictures were tacky, and I didn't think it was what one would expect to see in a business magazine.” Asked to elaborate further, Crawley replied: “Hmm, I'm not going to go into that.”
April 20, 2006
ABC sucked into civil fraud suit
BROOKLYN, N.Y. More trouble south of the border in the realm of circulation. An angry advertiser has named the Audit Bureau of Circulations in its fraud suit against Manhattan-based Laptop magazine, the owners of which were charged with criminal fraud last year for conspiring to inflate circulation.
In an article published by Newsday yesterday, ABC president Michael Lavery said it was “ridiculous” to suggest that the bureau would participate in a fraudulent scheme that would harm the industry it represents. ABC is a tripartite, non-profit organization representing the interests of advertisers, publishers and media buyers. He added that ABC hasn’t audited Laptop since 2002 and that ABC “has no relationship with Inflight Newspapers & Magazines Inc.”
The suit comes in the wake of several circulation scandals that have rocked the U.S. publishing community last year involving the agent distribution of bulk copies for free or heavily discounted prices but reported as paid. ABC has enacted new rules to catch such cheaters. Teletype’s suit claims that Laptop paid Inflight (which went out of business last year) to take delivery of tens of thousands of copies which were “actually given away free to readers or destroyed,” Newsday.com reported.
April 19, 2006
Experts to converge at 15th annual Mags U
TORONTOInterested in cures for an ailing publication? How about new trends in circulation sources? Copyright law reform? Effective ad sales techniques? Those are just some of the seminar topics at the industry’s largest annual professional development event. This year’s Magazines University will feature a range of speakers from all sectors of the industrysales, circulation, production, editorial/design and new media. Stateside speakers include: Paul Rossi, publisher of the North American edition of The Economist; Real Simple publisher Steve Sachs; The Nation’s publisher emeritus Victor S. Navasky. And from Australia, Michael McHugh, CEO of FPC Magazines, will be on hand to speak about something most Canadian publishers never even consider: international publishing opportunities.
Mags U runs from Tuesday June 6 to Friday June 9 and will be held at Toronto’s Old Mill Inn & Spa. Deadline for early bird registration is May 5. For a full list of seminars and events, visit www.magsu.com.
•Diane Francis on “Building and Sustaining Your Editorial Resources.” (Tuesday morning)
• “Editorial Success from a Global Perspective: The Economist.” (Tuesday afternoon)
• Results from Grégoire Gollin’s 2006 National Magazine Readership Survey, commissioned by the federal Department of Canadian Heritage. (Wednesday morning)
• “Grey Matters: Crossing the Ad-Edit Line and Other Burning Issues.” Moderator/editor-about-town Charles Oberdorf presides over execs from Cottage Life, Chatelaine, Canadian Art and Outdoor Canada. (Wednesday afternoon)
• “Check Your Ego at the Door: Masters Critique Your Magazine.” Moderator Terry Sellwood (GM at Cottage Life, explore) keeps tabs on critics D.B. Scott, Canadian Geographic editor Rick Boychuk and St. Joseph Media group publisher Sharon McAuley.(Thursday morning)
• “E-Publishing: Making Your mark,” with Louise M. Clements, vice-president, interactive, with Rogers Publishing. (Thursday afternoon)
April 18, 2006
The Beaver hires new editor
WINNIPEGA successor to Murdoch Davis has been found to head up editorial operations at The Beaver. The new editor is Doug Whiteway, who has been with the magazine as associate editor since the summer of 1998.
The good-humoured Whiteway did note that, “I like [The Beaver] because it’s intelligentit’s not urging you to get six-pack abs, or lose 40 pounds or find a man, or whatever.”
April 17, 2006
Adbusters restarts suit against broadcasters
VANCOUVERKalle Lasn’s struggle for the right to broadcast anti-consumption messages on the public airwaves is back on track.
Get a taste of Adbusters’ uncommericals at www.adbusters.org/videos.
April 13, 2006
Nascent city mags prep for battle
EDMONTONThe Edmonton Journal has long dominated the city’s print advertising market, but a couple of soon-to-be launched city lifestyle glossies are looking for their piece of the pie.
Captive Media title to launch May 1. It’ll go eye-to-eye with Odvod’s Avenue. Who’ll blink first?
Beating Chubb to Edmonton’s streets, however, will be Edmonton Life the first consumer launch from Captive Media, formerly known as Vogel Publishing, which has focused primarily on television listings titles such as Satellite Orbit and Satellite Direct, though it does hold an equity stake in Vancouver’s Modern Dog. Captive Media president Raymond Merhej says Edmonton Life represents a branching out from Vogel’s old stomping grounds. Edmonton Life will be published monthly, have a circ of 30,000 and launch May 1.
Torstar launches a bimonthly business mag targeting 15,000 businesses in the Waterloo/Guelph area. Cover price: $4.95
Seems newspaper publishers see a future in ink-on-paper magazines.
|The birth of a superhero: Outdoor Canada's Fisherman will enforce conservation rules...and seek revenge against those who turned him into a man-fish.
“We are continually looking for ways to reinforce the conservation message without being too preachy and we’re looking for new ways to catch people’s attention,” says editor Patrick Walsh. “We thought this would be a kind of fun way to do it without being too earnest. And because we also get a lot of kids reading the magazine, we thought it would be a good way to get parents and kids talking about these issues.”
Starting in 2007, Fisherman will have a regular spot in Journal, the magazine’s front-of-book section, says Walsh.
In the same issue, Outdoor Canada had a bit of April fools’ fun when it “reported” a new regulation allowing “the use of trained chimps to flush pheasants on P.E.I. hunting preserves. The League of Organized Flushers requested the regulation based on the success primates have had working the guinea fowl coveys in Tanzania. It comes into effect April 1.”
April 10, 2006
Charitable organization launches arts magazine
TORONTOMagazine publishers who’ve pined for registered-charity status will slap their foreheads when they hear this one.
|New quarterly for visual arts crowd
So it is with Magenta magazine. About 50,000 copies were distributed last week to Toronto-area Globe and Mail residential subscribers. Magenta is a quarterly published by Magenta Publishing for the Arts, which received registered-charity status on March 15, 2005.
The force behind Magenta is MaryAnn Camilleri, who returned to Canada in 2004 after working for 10 years in the busy world of art publishing in New York City. “Portfolio magazines have always been a favourite of mine,” she writes in a note to readers. “The sad truth is that there are so few venues around to showcase some of the amazing talent that’s out there.”
|From the left: Clare Vander Meersch, MaryAnn Camilleri, Vanessa Wyse and Doug Wallace. (Source: Magenta)
Camilleri says the next issue, due out in June, will have a national circulation of 100,000 and possibly some newsstand presence. The Globe and Mail is a sponsor; the debut issue carries an extraordinary signed proud-sponsor message from Globe publisher Phillip Crawley, complete with his mugshot. It’s not clear what role advertising will play in the mag; there’s little of itthe Globe has the OBC while Clarity Digital Management has the IFC. Asked if Magenta would accept advertising from Nike, for example, she said, “No, because that’s a Globe client and I would refer it to the Globe.” How about Nikon? “Nikon is technically a cross-over client for the Globe so…the Globe and I would work with the client together.” She stressed that Magenta’s role is to promote talent, not make money.
The editor of Magenta is Camilleri’s longtime friend Doug Wallace, who is also deputy editor at Wish and executive editor at Gardening Life; both titles are published by St. Joseph Media. Camilleri has recruited some Globe moonlighters, as well. Magenta’s art director Vanessa Wyse and photo director Clare Vander Meersch are associate art director and director of photography, respectively, at the Globe’s Report on Business magazine.
April 6, 2006
Ontario gets new culture minister
TORONTOOntario Minister for Education Gerard Kennedy’s decision to resign and join the federal Liberal party leadership race has resulted in a cabinet shuffle, and a new minister who overees the province’s policy on magazines.
According to a government backgrounder, DiCocco was awarded a knighthood (Cavalieri) from Italy in 2002.
April 5, 2006
Foreign mags elude Ontario trash cops
TORONTOThe rule is: if you make a product or use packaging that ends up in Ontario’s popular Blue Box bin, you are obligated to pay a recycling levy. Most of the province’s publishers don’t mindthey just wonder why foreign publishers are getting a free ride.
|Ontario's Blue Box receives an estimated 90,000 tonnes of magazines per year. We don't know what proportion foreign mags represent of that total. Why? They won't say.
Why? The law requires that 50% of recycling costs must be recovered by the industry; shortfalls are rolled into subsequent years. It’s been suggested by Magazines Canada that the steep increase is being driven, in part, by foreign magazines that are not paying their portion of Blue Box tonnage. The question is: who’s on the hook: distributors or wholesalers of foreign magazines sold in Ontario?
At first, the province pursued the distributors, who convinced the levy collectors that they failed to meet Ontario residency requirements. “As such,” said Gordon Day, director of technical services for Stewardship Ontario in a recent e-mail, “we brought our efforts and results back to [the wholesalers] last fall and indicated then that we see no other option but to designate the wholesaler. We have notified them of their need to meet the terms of obligation for 2006, which also includes the fees due for previous program years (2003, 2004 and 2005). (The Rules state that once obligated, a steward is responsible to pay fees back to the beginning of the program.)”
We’re not paying, say wholesalers. Represented by Ray Argyle, executive director of the Periodical Marketers of Canada, the wholesalers say that the distributors are actually the first importers of the titles, and they’ve got proof. In an interview yesterday, Argyle said that last week the PMC “provided Stewardship Ontario with documentation in the form of Customs statements demonstrating that periodicals distributed by our members from the U.S. are imported by the Canadian subsidiaries of the U.S. national distributors. And our judgment is that, in accordance with the regulations, they are the first importers and they would be responsible for the levy.”
Stay tuned for more ping-ponging.
* Exempt are trade magazine publishers and those publishers generating less than $2 million per year in revenue in Ontario or under 15 tonnes of magazines in Ontario (including ridealong material).
Stewards’ Deadlines for 2006 Deadline
File Steward’s Report: March 31, 2006
First payment due (25% of 2006 Obligation): April 28, 2006
Second payment due (25% of 2006 Obligation): June 30, 2006
Third payment due (25% of 2006 Obligation): September 30, 2006
Fourth payment due (25% of 2006 Obligation): December 1, 2006
For more info: www.stewardshipontario.ca
April 3, 2006
Quarterly targets francophone jocks
STE-ANNE-des-PLAINES, Que.With strong advertising support from Reebok, a three-man magazine team has launched a paid-circ glossy for the amateur sports crowd.
|The premier issue featured a pull-out poster of Sidney Crosby
Gary Coutlée and Patrick Loselle are partners in Grafitecha photography business serving the amateur sports community. They thought a magazine would be a nice complement to their existing operation. Alain Harvey, formerly an editor at crime-news magazine Code 911, came aboard as co-publisher and editor-in-chief.
“Reebok has been a big partner in our first [issue],” says Coutlée. noting that editorial coverage of specific products produced by the sports manufacturer (a mouth guard and ice skates) resulted in the ad support. He said the second issue may contain editorial on CCM, another sports brand owned by Reebok, which in turn will result in more ad support. So, the magazine offers editorial in return for advertising support? “Exactly,” said Coutlée.
|Publishers Patrick Loselle, Gary Coutlée and Alain Harvey at the launch party
Sports covered include hockey, soccer, snowboarding, kayaking and football. The first issue contained a souvenir poster of rookie NHL hockey pro Sidney Crosby.
|Lorene Shyba says: