Words of Inspiration RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sun, 17 Dec 2017 00:19:47 UTC Sat, 16 Dec 2017 19:13:00 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca A view on web publishing essentials: 5 keys to digital publishing success http://www.mastheadonline.com/blogs/?blogId=1406 Industry Guest Blogger Fri, 24 Nov 2017 19:12:59 EST If anyone understands how to create audience-specific content, it’s a magazine. Hundreds of years of experience have given magazines the ability to capture audience attention with well-crafted content.    Ad Fraud Report - Why print and other traditional advertising works best as they can be trusted to deliver real people. http://www.mastheadonline.com/blogs/?blogId=1386 Industry Guest Blogger Fri, 18 Aug 2017 18:53:48 EST Legitimate publishers need to fight back to the online menace of ad fraud that is out of control. While we are faced with an overreaction legislation with the CASL act that prevents companies from doing business our federal and provincial governments is taking a blind eye to all ad fraud that is more of a problem than spammers. (Note: The email industry polices itself with the higherst ethical standards btw).This Disruption: Change and Churning in Canada's Media Landscape http://www.mastheadonline.com/blogs/?blogId=1362 Industry Guest Blogger Wed, 21 Jun 2017 19:13:00 EST   The State of Digital Book Publishing in Canada 2016 http://www.mastheadonline.com/blogs/?blogId=1356 Industry Guest Blogger Tue, 6 Jun 2017 13:07:24 EST   A "Facebook Live" Reader Event by ELLE Canada http://www.mastheadonline.com/blogs/?blogId=1355 Industry Guest Blogger Fri, 2 Jun 2017 10:52:54 EST The use of Facebook Live is a tool that publishers are using for events as a live video broadcast.  Here is a press release for this Facebook Live Event that will be held on Monday June 5 at 10am. that will broadcast an editorial brainstorming meeting. Toronto Star brews up new revenue with Headline Coffee http://www.mastheadonline.com/blogs/?blogId=1350 Industry Guest Blogger Wed, 24 May 2017 07:45:11 EST Headline Coffee, the new subscription-based, coffee-delivery service offered by the Toronto Star, is built like a good newspaper:    Brands are Bailing from Adtech, and News about it is coming Fast and Hard. http://www.mastheadonline.com/blogs/?blogId=1347 Industry Guest Blogger Wed, 10 May 2017 12:46:23 EST   Art of Marketing Conference - New Ideas? Digital Kickback and Hacker Marketing http://www.mastheadonline.com/blogs/?blogId=1337 Industry Guest Blogger Sat, 22 Apr 2017 14:51:36 EST Getting away from the desk and computer is a good thing as it allows you clear your mind so your creative juices can be refreshed and The Art of the Marketing Conference held this April 3 at the Metro Convention is one good way. They had 6 speakers - Ann Handley, Ron Tite, Research - Comscore's Smartphone Habits Infographic http://www.mastheadonline.com/blogs/?blogId=1333 Industry Guest Blogger Thu, 20 Apr 2017 16:44:52 EST There is no better way to look at data when it is incorporated with pictures. This delightful infographic from Comscore reveals some interesting facts of today's smartphome user. We need entries like this in the Best Interactive/Infographic category for the upcoming 2017 COPAs when the call for entries open May 1, 2017. News Media Alliance Launches Campaign to Support Real News http://www.mastheadonline.com/blogs/?blogId=1325 Industry Guest Blogger Thu, 30 Mar 2017 07:45:13 EST The News Media Alliance has launched a national campaign focused on combatting the increasing prevalence of fake news. The campaign, The Future of Journalism it's time to find a new business model because without journalism, our democratic system will fail. http://www.mastheadonline.com/blogs/?blogId=1321 Industry Guest Blogger Thu, 23 Mar 2017 09:50:57 EST The Panama Papers: For people who love journalism, it’s a “good-news bad-news” story. It’s a good news story because this work demonstrates that despite declining newspaper revenues, shrinking television audiences, and a global, hyper-competitive business environment, excellent investigative journalism can still be done, and be done across borders of employment, medium, and nationality.    FASHION Magazine unveils groundbreaking "flip book" cover execution for April 2017 issue http://www.mastheadonline.com/blogs/?blogId=1317 Industry Guest Blogger Tue, 14 Mar 2017 14:02:26 EST Email Newsletter Best Practices: 6 Ways to Increase Email Engagement http://www.mastheadonline.com/blogs/?blogId=1310 Industry Guest Blogger Mon, 27 Feb 2017 07:45:14 EST Reach Is the New Black: Advertising's Mass Reawakening- Narrow targeting has its uses, but TV and radio offer greater impact http://www.mastheadonline.com/blogs/?blogId=1306 Industry Guest Blogger Fri, 17 Feb 2017 15:35:30 EST Marketing Automation: Beyond the Basics http://www.mastheadonline.com/blogs/?blogId=1305 Industry Guest Blogger Thu, 16 Feb 2017 07:45:14 EST