Words of Inspiration RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Wed, 24 May 2017 00:30:40 UTC Tue, 23 May 2017 20:27:40 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Brands are Bailing from Adtech, and News about it is coming Fast and Hard. http://www.mastheadonline.com/blogs/?blogId=1347 Industry Guest Blogger Wed, 10 May 2017 20:27:40 EST   http://www.mastheadonline.com/blogs/?blogId=1337 Industry Guest Blogger Sat, 22 Apr 2017 20:27:30 EST Getting away from the desk and computer is a good thing as it allows you clear your mind so your creative juices can be refreshed and The Art of the Marketing Conference held this April 3 at the Metro Convention is one good way. They had 6 speakers - Ann Handley, Ron Tite, Research - Comscore's Smartphone Habits Infographic http://www.mastheadonline.com/blogs/?blogId=1333 Industry Guest Blogger Thu, 20 Apr 2017 20:15:33 EST There is no better way to look at data when it is incorporated with pictures. This delightful infographic from Comscore reveals some interesting facts of today's smartphome user. We need entries like this in the Best Interactive/Infographic category for the upcoming 2017 COPAs when the call for entries open May 1, 2017. News Media Alliance Launches Campaign to Support Real News http://www.mastheadonline.com/blogs/?blogId=1325 Industry Guest Blogger Thu, 30 Mar 2017 04:16:58 EST The News Media Alliance has launched a national campaign focused on combatting the increasing prevalence of fake news. The campaign, http://www.mastheadonline.com/blogs/?blogId=1321 Industry Guest Blogger Thu, 23 Mar 2017 15:17:11 EST The Panama Papers: For people who love journalism, it’s a “good-news bad-news” story. It’s a good news story because this work demonstrates that despite declining newspaper revenues, shrinking television audiences, and a global, hyper-competitive business environment, excellent investigative journalism can still be done, and be done across borders of employment, medium, and nationality.    FASHION Magazine unveils groundbreaking "flip book" cover execution for April 2017 issue http://www.mastheadonline.com/blogs/?blogId=1317 Industry Guest Blogger Tue, 14 Mar 2017 13:33:53 EST Email Newsletter Best Practices: 6 Ways to Increase Email Engagement http://www.mastheadonline.com/blogs/?blogId=1310 Industry Guest Blogger Mon, 27 Feb 2017 18:14:54 EST Reach Is the New Black: Advertising's Mass Reawakening- Narrow targeting has its uses, but TV and radio offer greater impact http://www.mastheadonline.com/blogs/?blogId=1306 Industry Guest Blogger Fri, 17 Feb 2017 19:22:44 EST Marketing Automation: Beyond the Basics http://www.mastheadonline.com/blogs/?blogId=1305 Industry Guest Blogger Thu, 16 Feb 2017 19:15:06 EST Mixed reviews from publishers following Canadian media industry report http://www.mastheadonline.com/blogs/?blogId=1299 Industry Guest Blogger Sat, 4 Feb 2017 14:18:28 EST Into Media Madness http://www.mastheadonline.com/blogs/?blogId=1293 Industry Guest Blogger Thu, 19 Jan 2017 08:14:47 EST Growing up, I always did very well in school—specifically in math. I loved numbers and thought for sure I would be a mathematician one day. As I entered high school my love for education shifted. I still focused on my schoolwork, but I began to expand my horizons to friends and social activities. It wasn’t long before I became the leader of my peer group. It was a tough job ensuring that everyone got along and that we all had a great high-school experience (with as little drama as po Use of Market Research - Reader's Digest Trusted Brand Survey http://www.mastheadonline.com/blogs/?blogId=1291 Industry Guest Blogger Sat, 14 Jan 2017 13:57:02 EST   The use of market research The success story of La Presse's move from print to tablet http://www.mastheadonline.com/blogs/?blogId=1290 Industry Guest Blogger Fri, 13 Jan 2017 06:12:38 EST As reported on the World News Publishing Focus website, last week, AEDE held their annual conference. One of the lead speakers was Guy Crevier, President and Editor of Canadian La Presse, who detailed the turnaround of the title’s business model, and Should Your Brand Be Using User-Generated Content? http://www.mastheadonline.com/blogs/?blogId=1284 Industry Guest Blogger Thu, 22 Dec 2016 20:24:14 EST How I Got Here http://www.mastheadonline.com/blogs/?blogId=1279 Industry Guest Blogger Wed, 7 Dec 2016 13:17:15 EST The Medium is the Message – 1964 (Mcluhan) The Medium is the Massage – 1967 (printer error?) The Medium is a Mess! – 2016 (Mcluhan again)