Words of Inspiration RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Mon, 20 Feb 2017 06:04:23 EST Mon, 20 Feb 2017 05:56:59 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Reach Is the New Black: Advertisinga€™s Mass Reawakening- Narrow targeting has its uses, but TV and radio offer greater impact http://www.mastheadonline.com/blogs/?blogId=1306 Industry Guest Blogger Fri, 17 Feb 2017 04:49:15 EST Marketing Automation: Beyond the Basics http://www.mastheadonline.com/blogs/?blogId=1305 Industry Guest Blogger Thu, 16 Feb 2017 04:45:35 EST Mixed reviews from publishers following Canadian media industry report http://www.mastheadonline.com/blogs/?blogId=1299 Industry Guest Blogger Sat, 4 Feb 2017 04:45:39 EST Into Media Madness http://www.mastheadonline.com/blogs/?blogId=1293 Industry Guest Blogger Thu, 19 Jan 2017 05:56:59 EST Growing up, I always did very well in school—specifically in math. I loved numbers and thought for sure I would be a mathematician one day. As I entered high school my love for education shifted. I still focused on my schoolwork, but I began to expand my horizons to friends and social activities. It wasn’t long before I became the leader of my peer group. It was a tough job ensuring that everyone got along and that we all had a great high-school experience (with as little drama as po Use of Market Research - Reader's Digest Trusted Brand Survey http://www.mastheadonline.com/blogs/?blogId=1291 Industry Guest Blogger Sat, 14 Jan 2017 03:28:41 EST   The use of market research The success story of La Presse's move from print to tablet http://www.mastheadonline.com/blogs/?blogId=1290 Industry Guest Blogger Fri, 13 Jan 2017 00:48:36 EST As reported on the World News Publishing Focus website, last week, AEDE held their annual conference. One of the lead speakers was Guy Crevier, President and Editor of Canadian La Presse, who detailed the turnaround of the title’s business model, and Should Your Brand Be Using User-Generated Content? http://www.mastheadonline.com/blogs/?blogId=1284 Industry Guest Blogger Thu, 22 Dec 2016 20:57:35 EST How I Got Here http://www.mastheadonline.com/blogs/?blogId=1279 Industry Guest Blogger Wed, 7 Dec 2016 14:16:34 EST The Medium is the Message – 1964 (Mcluhan) The Medium is the Massage – 1967 (printer error?) The Medium is a Mess! – 2016 (Mcluhan again)