Words of Inspiration RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Wed, 29 Mar 2017 20:54:21 UTC Wed, 29 Mar 2017 16:47:04 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca http://www.mastheadonline.com/blogs/?blogId=1321 Industry Guest Blogger Thu, 23 Mar 2017 16:43:50 EST The Panama Papers: For people who love journalism, it’s a “good-news bad-news” story. It’s a good news story because this work demonstrates that despite declining newspaper revenues, shrinking television audiences, and a global, hyper-competitive business environment, excellent investigative journalism can still be done, and be done across borders of employment, medium, and nationality.    FASHION Magazine unveils groundbreaking "flip book" cover execution for April 2017 issue http://www.mastheadonline.com/blogs/?blogId=1317 Industry Guest Blogger Tue, 14 Mar 2017 16:43:50 EST Email Newsletter Best Practices: 6 Ways to Increase Email Engagement http://www.mastheadonline.com/blogs/?blogId=1310 Industry Guest Blogger Mon, 27 Feb 2017 16:43:51 EST Reach Is the New Black: Advertising's Mass Reawakening- Narrow targeting has its uses, but TV and radio offer greater impact http://www.mastheadonline.com/blogs/?blogId=1306 Industry Guest Blogger Fri, 17 Feb 2017 14:26:32 EST Marketing Automation: Beyond the Basics http://www.mastheadonline.com/blogs/?blogId=1305 Industry Guest Blogger Thu, 16 Feb 2017 14:26:43 EST Mixed reviews from publishers following Canadian media industry report http://www.mastheadonline.com/blogs/?blogId=1299 Industry Guest Blogger Sat, 4 Feb 2017 16:32:25 EST Into Media Madness http://www.mastheadonline.com/blogs/?blogId=1293 Industry Guest Blogger Thu, 19 Jan 2017 16:32:29 EST Growing up, I always did very well in school—specifically in math. I loved numbers and thought for sure I would be a mathematician one day. As I entered high school my love for education shifted. I still focused on my schoolwork, but I began to expand my horizons to friends and social activities. It wasn’t long before I became the leader of my peer group. It was a tough job ensuring that everyone got along and that we all had a great high-school experience (with as little drama as po Use of Market Research - Reader's Digest Trusted Brand Survey http://www.mastheadonline.com/blogs/?blogId=1291 Industry Guest Blogger Sat, 14 Jan 2017 16:32:39 EST   The use of market research The success story of La Presse's move from print to tablet http://www.mastheadonline.com/blogs/?blogId=1290 Industry Guest Blogger Fri, 13 Jan 2017 16:32:53 EST As reported on the World News Publishing Focus website, last week, AEDE held their annual conference. One of the lead speakers was Guy Crevier, President and Editor of Canadian La Presse, who detailed the turnaround of the title’s business model, and Should Your Brand Be Using User-Generated Content? http://www.mastheadonline.com/blogs/?blogId=1284 Industry Guest Blogger Thu, 22 Dec 2016 16:47:04 EST How I Got Here http://www.mastheadonline.com/blogs/?blogId=1279 Industry Guest Blogger Wed, 7 Dec 2016 16:33:13 EST The Medium is the Message – 1964 (Mcluhan) The Medium is the Massage – 1967 (printer error?) The Medium is a Mess! – 2016 (Mcluhan again)