Gadget Blog RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Tue, 24 Oct 2017 05:37:38 UTC Tue, 24 Oct 2017 01:29:29 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca http://www.mastheadonline.com/blogs/?blogId=1393 Martin Seto Wed, 13 Sep 2017 01:02:49 EST   What is A Chatbot? Is this the future or just another over-promise by the technology industry. http://www.mastheadonline.com/blogs/?blogId=1385 Martin Seto Thu, 17 Aug 2017 00:35:59 EST A chatbot is a computer program which conducts a conversation via auditory or textual methods. This technology is designed to replace human interaction with customers and help them with processing orders or providing customer service. The promise made by vendors of this technology is that it would deliver smarter customer service through this automation. Historically, bots were used to do a simple task at computer speed like search COPA Digital Media Spotlight - Our Salute to Radio http://www.mastheadonline.com/blogs/?blogId=1368 Martin Seto Mon, 26 Jun 2017 01:02:28 EST There are 1,120 radio and audio services with 594 FM and 129 AM stations in Canada. Radio has been identified as the sector least affected by the digital disruption due to its emphasis on local content according to the just released report by Canadian Heritage - “Disruption: Change and Churning in Canada’s Media Landscape COPA Digital Media Spotlight - Our Salute to Photo Journalism http://www.mastheadonline.com/blogs/?blogId=1361 Martin Seto Sat, 17 Jun 2017 00:17:25 EST Lost in all the digital chatter about video consumption on the internet is the art of photography. Lest we not forget, photos are the foundation for some social media services like Instagram and Pinterest. So we thought it would be a good time to salute all the great photo journalists out there with a new category at the COPAs this year for best Photo Journalism. Sports photographers always want to capture that winning moment like COPA Digital Media Spotlight - Our Salute to B2B Publications http://www.mastheadonline.com/blogs/?blogId=1359 Martin Seto Tue, 13 Jun 2017 06:06:28 EST As part of  the countdown to the entry deadline for this years COPA’s that is on July 14 we are doing a series of Digital Media Spotlights and this year the first one is a salute to the quality of B2B journalism in Canada and its role in the media mix for today’s advertisers. When the digital disruption hit publishers during the dot com boom (1 What does a Web 2.0 Publishing Company Look like - The 3 Headed Dragon Model http://www.mastheadonline.com/blogs/?blogId=1348 Martin Seto Wed, 17 May 2017 18:31:25 EST  Source: deviantart.ne Virtual Reality Content - A New Creative Format for Designers http://www.mastheadonline.com/blogs/?blogId=1331 Martin Seto Fri, 14 Apr 2017 14:39:31 EST The smartphone has become the anchor of everyday life and is the primary device people use as part of their daily routines. This device gets more powerful each day and now the industry has accomplished the big screen experience with a mobile device through Virtual Reality. Your smartphone screen plus a VR goggle are used to create the virtual reality environment. This has the potential to convert your smartphone into a personal vie A Look at the BPA B2B Publisher Private Ad Network http://www.mastheadonline.com/blogs/?blogId=1314 Martin Seto Mon, 6 Mar 2017 18:28:42 EST The Fake News Scam is Rampant. Who are the victims in this next generation scam? http://www.mastheadonline.com/blogs/?blogId=1300 Martin Seto Tue, 7 Feb 2017 01:29:29 EST Coverage of CES, the biggest tech show on earth http://www.mastheadonline.com/blogs/?blogId=1288 Martin Seto Mon, 9 Jan 2017 23:41:30 EST Digital Pet Peeves. Time to stop all the sinful behaviour in the digital ecosystem http://www.mastheadonline.com/blogs/?blogId=1283 Martin Seto Thu, 8 Dec 2016 18:22:56 EST COPA 2016 Recap - Check out the Rising new stars in the Digital Scene in Canada http://www.mastheadonline.com/blogs/?blogId=1273 Martin Seto Thu, 24 Nov 2016 00:28:06 EST p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; -webkit-text-stroke: #000000} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; -webkit-text-stroke: #000000; min-height: 15.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #4787ff; -webkit-text-stroke: #4787ff} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #323333; -webkit-text-stroke: #323333} p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; colo Technology Alphabet Soup - New Tech Terms to Learn http://www.mastheadonline.com/blogs/?blogId=1267 Martin Seto Tue, 4 Oct 2016 20:50:37 EST This is my sixth year writing my tech blog for Masthead, my goodness how time flies. If it wasn't for all the congratulations I received on Linkedin I would have let this moment pass me by. It has been four years since (click here to read this archived post) I wrote a post on all the tech terms that are being used in the industry to bring you up to date. I even invented one myself, so you he Is Tabloid journalism online out of control? 10 Reasons Why I admire Donald Trump http://www.mastheadonline.com/blogs/?blogId=1264 Martin Seto Tue, 13 Sep 2016 11:48:07 EST As a news junkie that gets all his news and sports info on his smartphone, I noticed that tabloid style headlines have been creeping into the news cycle and are getting  my attention. What use to be the domain of grocery cart checkouts has now spread like wildfire on the internet to get the attention of the reader. These are being used in native advertising ad networks to generate traffic to ad farms. Ad farms are websites that use these ads as click bait so they can deliver 10+ ad impressi White Hat vs Black Hat - Web Analytics and non-human traffic http://www.mastheadonline.com/blogs/?blogId=1261 Martin Seto Tue, 30 Aug 2016 23:55:41 EST Publishers and marketers have to deal with all the non-human traffic (bots) on their websites that act a like a real person for the long-term sustainability of the medium.The first evidence of this was the “ Comment Bots” that invaded any website with a comments feature with fake comments or product pitches. It has been estimated that 51.5% of traffic on the Internet are by humans with Good bots at 19.5% and Bad bots at 29% in the 2015 Global Bot Traffic Report, published by