Gadget Blog RSS MastheadOnline Blogs RSS en-us Thu, 17 Aug 2017 10:01:48 UTC Thu, 17 Aug 2017 05:59:52 EST COPA Digital Media Spotlight - Our Salute to Radio Martin Seto Mon, 26 Jun 2017 03:47:38 EST There are 1,120 radio and audio services with 594 FM and 129 AM stations in Canada. Radio has been identified as the sector least affected by the digital disruption due to its emphasis on local content according to the just released report by Canadian Heritage - “Disruption: Change and Churning in Canada’s Media Landscape COPA Digital Media Spotlight - Our Salute to Photo Journalism Martin Seto Sat, 17 Jun 2017 03:03:22 EST Lost in all the digital chatter about video consumption on the internet is the art of photography. Lest we not forget, photos are the foundation for some social media services like Instagram and Pinterest. So we thought it would be a good time to salute all the great photo journalists out there with a new category at the COPAs this year for best Photo Journalism. Sports photographers always want to capture that winning moment like COPA Digital Media Spotlight - Our Salute to B2B Publications Martin Seto Tue, 13 Jun 2017 04:25:29 EST As part of  the countdown to the entry deadline for this years COPA’s that is on July 14 we are doing a series of Digital Media Spotlights and this year the first one is a salute to the quality of B2B journalism in Canada and its role in the media mix for today’s advertisers. When the digital disruption hit publishers during the dot com boom (1 What does a Web 2.0 Publishing Company Look like - The 3 Headed Dragon Model Martin Seto Wed, 17 May 2017 11:04:23 EST  Source: Virtual Reality Content - A New Creative Format for Designers Martin Seto Fri, 14 Apr 2017 19:04:36 EST The smartphone has become the anchor of everyday life and is the primary device people use as part of their daily routines. This device gets more powerful each day and now the industry has accomplished the big screen experience with a mobile device through Virtual Reality. Your smartphone screen plus a VR goggle are used to create the virtual reality environment. This has the potential to convert your smartphone into a personal vie A Look at the BPA B2B Publisher Private Ad Network Martin Seto Mon, 6 Mar 2017 04:29:23 EST The Fake News Scam is Rampant. Who are the victims in this next generation scam? Martin Seto Tue, 7 Feb 2017 04:45:34 EST Coverage of CES, the biggest tech show on earth Martin Seto Mon, 9 Jan 2017 11:12:42 EST Digital Pet Peeves. Time to stop all the sinful behaviour in the digital ecosystem Martin Seto Thu, 8 Dec 2016 14:13:08 EST COPA 2016 Recap - Check out the Rising new stars in the Digital Scene in Canada Martin Seto Thu, 24 Nov 2016 11:12:51 EST p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; -webkit-text-stroke: #000000} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; -webkit-text-stroke: #000000; min-height: 15.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #4787ff; -webkit-text-stroke: #4787ff} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #323333; -webkit-text-stroke: #323333} p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; colo Technology Alphabet Soup - New Tech Terms to Learn Martin Seto Tue, 4 Oct 2016 05:41:28 EST This is my sixth year writing my tech blog for Masthead, my goodness how time flies. If it wasn't for all the congratulations I received on Linkedin I would have let this moment pass me by. It has been four years since (click here to read this archived post) I wrote a post on all the tech terms that are being used in the industry to bring you up to date. I even invented one myself, so you he Is Tabloid journalism online out of control? 10 Reasons Why I admire Donald Trump Martin Seto Tue, 13 Sep 2016 16:05:27 EST As a news junkie that gets all his news and sports info on his smartphone, I noticed that tabloid style headlines have been creeping into the news cycle and are getting  my attention. What use to be the domain of grocery cart checkouts has now spread like wildfire on the internet to get the attention of the reader. These are being used in native advertising ad networks to generate traffic to ad farms. Ad farms are websites that use these ads as click bait so they can deliver 10+ ad impressi White Hat vs Black Hat - Web Analytics and non-human traffic Martin Seto Tue, 30 Aug 2016 04:03:24 EST Publishers and marketers have to deal with all the non-human traffic (bots) on their websites that act a like a real person for the long-term sustainability of the medium.The first evidence of this was the “ Comment Bots” that invaded any website with a comments feature with fake comments or product pitches. It has been estimated that 51.5% of traffic on the Internet are by humans with Good bots at 19.5% and Bad bots at 29% in the 2015 Global Bot Traffic Report, published by COPA Digital Media Spotlight: Niche Magazines need to be more magazine-like in the digital world Martin Seto Fri, 8 Jul 2016 05:59:52 EST This is the final COPA Digital Media spotlight post, and I saved magazines for last. What I have noticed while looking at all the different forms of digital media, is that a lot of them are becoming more magazine-like as they jump on the “Content Marketing” bandwagon, while magazines are trying to be more ad tech-like, which is ironic. This observation is all part of the digital media convergence that is happening in the market with all media brands crossing over each COPA Digital Media Spotlight -Association websites/publications for B2B Advertising Martin Seto Tue, 28 Jun 2016 00:17:34 EST In my opinion, content marketing has its roots with associations that produce content for their members as a form of industry branded content, as their views are not typically neutral like traditional media. It has been estimated that there are 18,000 associations in 1,500 subject classifications in the Associations Canada directory. To attract members, a magazine subscription has been used as an anchor for the member recruitment package. This has evolve in the digital age to inc