Canadians are reading newspapers in both print and digital formats. Seven out of ten weekday newspaper readers are reading a printed edition daily. Seventy percent of newspaper readers still read a printed edition daily. That’s down from 90% five years ago.
While print remains the leading source for most newspaper readers in Canada today, digital and cross-platform continues to grow. In major markets, more than half read on digital platforms. Adults 50+ are still heavy readers of newspapers, and while print remains their platform of choice, 29% read newspapers on a digital device daily.
In major markets, of those adults that read a daily newspaper, 47 per cent read only a paper version. Twenty-eight per cent read only a digital version, and 25 per cent read on both print and digital platforms. Print-only readership is stronger (56 per cent) for local papers in non-metropolitan markets.
Over half of Millennials read a daily newspaper, just slightly lower than the daily readership level for adults 18+ (58%). 41% of Millennials read only on a digital device, 25% read only a print copy, and 34% use both digital and print (cross-platform).
For both newspapers and magazines, over half of the audiences read digital products. With regard to newspapers, 28% of readers (18+) only read newspaper content on digital devices ,up from 16% in 2012. Cross-platform readership (meaning they read both print and digital products) for newspaper brands has doubled from 14% in 2012 to 30% in 2015.
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|Marty Seto says:|