This follows on earlier announcements that both Delta Air Lines and Southwest Airlines, both of which removed magazines from flights as a precaution early in the pandemic, will not bring the titles back.
Globally, they are joined by Japan’s All Nippon Airways, which is replacing its Tsubasa Global Wings publication with a digital version available on its website and app. Singaporean budget carrier Scoot Tigerair Pte Ltd is doing the same.
One reason for the move, aside from changing passenger preferences, is the weight of paper magazines, according to some airlines. American, for example, estimates that retiring American Way means cost savings from not flying around 2 million pounds of paper each year.
There is some silver lining for publishers, though. Destination guides and lifestyle programming for American is being created by Condé Nast, including videos from Vogue, GQ and Condé Nast Traveler.