Canadian Publishing Industry News
17 May 2017,     TORONTO
Pattison's Digital Out of Home Private News Channel is a new player in the digital publishing game.
 

The digital market is getting even more crowded as there is a new player in game with the entry of Pattison’s Out-of-home Digital Network. This private network includes video screens in subways in Toronto and office/ residential elevators that delivers news, weather and subway train arrival status. The ads can be posted in 2,500 screens in 1,000 locations and is now available to the programmatic ad network market through a company called Campsite.


 

 

Campsite, property of Campsite Global Inc., is the first software company to offer Digital Out-Of-Home inventory through an automated programmatic ad bid platform. Launched in 2016, Campsite’s core mission is to connect suppliers and buyers in an environment specifically designed for DOOH. Newad media is also part of this network, which has screens in bars and restaurants. www.campsiteproject.com

 

According to Cam Milne, VP/GM of Pattison Onestop - “Onestop views our partnership with Campsite as an initial step towards offering our agency partners new technologies that allow our media to be purchased in a fashion which makes us competitive with other digital media”. Onestop is leveraging technology to deploy digital campaigns in transit, office, airport, residential and retail environments including the PATH, Toronto’s underground walkway.

 
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