Canadian Publishing Industry News
25 September 2020,    
Media Central signs affiliate partnership with online gaming site
 
 Media Central Corporation has signed an affiliate partnership with Spreads, a Canadian online sports betting and gambling site. The partnership will be featured on the digital platforms of MediaCentral's flagship publications, NOW magazine and Georgia Straight. Each platform will produce sponsored content to drive affiliate sales to Spreads website via in-text links, banner ads and emails.

In 2019, the Canadian online gaming industry generated $31 billion in annual revenues, a trend that only accelerated during the Covid pandemic, while affiliate marketing was worth $12 billion globally in 2017, says the company. MediaCentral has inked other partnerships to monetize its 6.5 million audience, including with Tia Health, iMD Health and Wineonline.ca, generating a sustained 18 per cent month-over-month revenue growth from the deals.

Media Central flagship pub
Media Central flagship pub
"Affiliate marketing continues to fast track in 2020 and we are capitalizing on these opportunities while ensuring that quality, informing and entertaining content is maintained for our audience," said Brian Kalish, CEO of MediaCentral. "From day one, our strategy has been to digitize and monetize our traditional and established legacy publications to ensure their continued future. Affiliate marketing is one tactic we are employing that allows us to drive revenue while striking the delicate balance between not only guaranteeing the publications stay true to their ethos and report on what their loyal readers have grown to love, but also ensuring the brands are profitable."
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