Canadian Publishing Industry News
3 January 2017,    
Black Press launches high end lifestyle magazine in the Okanagan
With the purchase of Okanagan HOME magazine, Black Press is launching its flagship, high-end lifestyles publication, Boulevard, in the Okanagan. This signifies publishers' confidence  of the print market in Canada. Boulevard is one of British Columbia’s most successful lifestyle magazines and, with the launch of the Okanagan edition, is now publishing four separate English language magazines, covering markets in Victoria, mid Vancouver Island and the Lower Mainland. A Chinese language edition focuses on the Vancouver market area. “Launching Boulevard for the Okanagan is testament to the growth on this region,” said Boulevard Group Publisher Penny Sakamoto. “It will showcase the sophistication and elegance found here.

 


Focusing on high-end homes, fashion, arts, food, people and design in the area, Boulevard Okanagan presents the luxury lifestyle in all its finery. Using community based writers and photographers, Boulevard will open the doors on upscale living in this booming region. Boulevard Okanagan will be distributed to select homes and be available, free of charge, in various retail outlets.

Working alongside former Okanagan HOME owner, Justin O’Connor, Boulevard’s Okanagan team will bring to the region all the first-rate stories and lavish visuals for which Boulevard is known. Advertisers will continue to have a beautiful platform to display their wares, but with increased frequency, as Boulevard Okanagan sets out to publish six instead of three times a year. “Boulevard Okanagan is going to be such a high quality publication, I think it will do an amazing job representing all the things the Okanagan is about,” O’Connor said,

“Black Press has a rich history of capturing stories of life in the Okanagan and Boulevard is going to be a great platform to showcase the Okanagan lifestyle and the fascinating people who call the region their home,” said Randy Blair, president of the Lower Mainland and Vancouver Island Divisions of Black Press Group Ltd.

Black Press is home to some of the oldest, most established newspapers in B.C. and Alberta. From rural voices in Chilliwack and Quesnel, to urban voices in Greater Vancouver, Victoria and Red Deer, market by market these are the leading newspapers in their respective communities. In the United States, Black Press operates Sound Publishing with 49 titles in Washington’s Puget Sound region; in Hawaii with Oahu Publications; and in Akron with The Beacon Journal and Ohio.com.    
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