Canadian Publishing Industry News
21 July 2020, SIMCOE , ONTARIO
Annex Innovates It's Events Business
Annex Business Media has adapted to the unexpected disruption to their business model caused by Covid-19. Annex, the largest B2B publisher in Canada with over 64 B2B tittles and produces 35 industry events like conferences, trade shows, webinars and table top events. Well all their events are now cancelled and they had to quickly rethink this source of revenue.
Scott Jamieson, COO of Annex Business Media decided to re-invent the company’s events model to a virtual conference is Go to Webinar as the platform. They adopted a 2.5 hour online conference model with a series of speakers. Below is a video from one of the conferences for Talent Canada for their Back to Work Virtual Summit held on May 27. The audience engagement for their virtual events saw good attendance, including USA visitors with one attracting over 300 people. https://www.talentcanada.ca/virtual-events/back-to-work-summit/ They have done four so far for Talent Canada, Canadian Security, Canadian Manufacturing Online, and Firefighting and right now they are free to attend.
For Annex the webinar conference model has been a viable tool for lead generation for advertisers with face to face events such as trade shows, seminars and conferences on hold. .
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