Web traffic for consumer, business-to-business and newspaper sites measured by BPA Interactive and its CCAB Canadian division jumped 46.5% in March compared to the previous month, based on average monthly page impressions. The Top 15 Canadian magazine sites are ranked after the turn.

The number of websites participating in the BPA Interactive web traffic tool climbed to a total of 611 sites reporting web traffic, mostly in the U.S. At the same time, those sites reporting “live” data that is available free of charge to registered advertisers and media buyers remained steady at 288.

In the March period, average unique browsers per site jumped 21.5%, while monthly user sessions rose 30.8%.

Of the Canadian magazine member sites, here is the Top 15 ranked by average unique browsers (visitors) for the month of March:

Top 15 Canadian Web Sites, as measured by BPA Interactive
Ranked by Average Unique Browsers for March, 2011

   

Site	Avg Unique Browsers	Avg Unique Sessions	Avg Total Impressions	Avg Page Duration	Avg Session Duration
Protégez-Vous	267,389	351,183	1,499,195	01:01	04:23
Le Guide de l'Auto	158,309	195,603	1,079,950	00:37	03:24
MarketNews	47,119	62,661	129,953	01:01	02:06
University Affairs/ Affaires Universitaires	45,148	72,036	233,203	00:44	02:22
Vertical Magazine	40,877	79,214	324,915	00:45	03:01
Cycle Canada	37,175	42,174	123,807	00:44	02:07
Canadian Lawyer	26,025	33,892	57,828	01:29	02:31
Masthead Online.com	19,633	40,028	110,652	00:41	01:52
Travelpress.com	17,717	30,844	176,249	00:23	02:12
Moto Journal	11,974	13,288	40,471	00:43	02:11
Canadian Occupational Safety	9,141	12,192	33,648	01:38	04:25
Canadian Nurse	7,417	8,825	27,167	00:50	02:34
Heavy Equipment Guide	6,300	7,081	14,324	00:47	01:37
Travelweek	5,940	10,567	33,446	00:49	02:33
Electrical Business	5,905	6,893	12,572	01:23	02:41

BPA uses page tags to measure traffic, and strips out bot/spider and internal traffic before releasing its numbers.

BPA Interactive is part of BPA Worldwide, a not-for-profit organization governed by a tripartite board comprised of media owners, advertising agencies and advertisers. It is headquartered in Connecticut with its CCAB offices in Toronto and Montreal. Contact bpaww.com.