Canadian Magazine Industry News
16 April 2009,     TORONTO
ScoreGolf launches Web TV show
ScoreGolf Magazine, published by the Toronto-based CCMC Sports Group, has expanded its website with the launch of five-times-a-week Web TV golf report, SG Daily.

SG Daily runs Wednesday to Friday.
“It is an extension of the brand,” said Bob Weeks, editor of ScoreGolf. “We have a half-hour show on TSN, a nationally syndicated radio program and I think this is just one more way that we can deliver golf information to the golf family. The corner stone of ScoreGolf is still the magazine.”

SG Daily launched on April 7 to coincide with the start of the Masters golf tournament in Augusta, Georgia. Weeks and his team we on site for the proceedings, doing interviews with players and following the action. Shows were then uploaded to the ScoreGolf website 60 to 90 minutes after the end of each day’s play, offering timely reports to online readers.

Producing the show in three parts allows for the quick upload time: The opening and closing segments of the show are filmed at ScoreGolf’s studio in Toronto; a highlight reel of the day’s action is also done in-studio also; and onsite interviews with players are filmed. All of this video is then sent to ScoreGolf’s office to be edited using the computer program, Final Cut Pro, and then uploaded to the website.

“It is good for fans who don’t want to wait for it to show up on the television at 9 or 10 o’clock. They can go at their own time and watch it,” Weeks said.

The videos generate revenue through banner advertisements (a 728 x 90 leaderboard banner at the top of the video page and a 300 x 250 medium rectangle ad on the right side at the bottom of the page) and short commercials during the show, that average 15 seconds in length. All the advertising Is sold as part of integrated packages.

SG Daily runs Wednesday to Sunday, in line with tournament scheduling, and broadcasts will be five minutes in length on average. The show is hosted by the magazine’s editorial team, headed by Weeks, and will focus mainly on the PGA Tour, offering daily recaps and interviews from tournament leaders and Canadian golfers. Highlights from the LPGA, Nationwide, European, Canadian and other tours will also be offered.
— Jon Kennedy
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