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Director, Consumer Marketing:
Blue Ant Media
Toronto
March 17 2017
Blue Ant Media is a privately held international media company that owns and operates 10 media brands including Cottage Life, Love Nature, Smithsonian Channel Canada and Makeful. Blue Ant Media creates and distributes content worldwide ranging from nature to DIY, outdoor living to music, engaging fans across television, digital, magazines and live events. The company also owns Omnia Media, a YouTube network and Choice TV, a broadcast channel in New Zealand. Blue Ant Media is based in Toronto and has offices in Los Angeles, London (UK) and Auckland.

Director, Consumer Marketing

Reporting to the VP Cottage Life Media, we have an immediate opening for a seasoned consumer marketing professional with proven success in growing (print and digital) magazine circulation and revenue and demonstrated skills in strategic and innovative planning to fill this key senior leadership role on the Print Publishing team.

Core Responsibilities

• Create and execute audience development strategies for 3 magazines and 2 regional editions, including the award-winning Cottage Life and Outdoor Canada, driving both readership and revenue growth
• Manage strategic/business planning for the department, including budgeting and expense management and forecasting
• Work closely with the Director of Marketing and Director Digital to plan and execute marketing campaigns for the publications
• Oversee development, execution, and regular analysis of subscription and newsstand campaigns and sales
• Manage and evolve strategic external partnerships to build circulation, including with industry associations and Cottage Life’s Ambassador distribution program
• Oversee magazine’s circulation sales presence at the Cottage Life consumer shows
• Build and manage a digital edition strategy
• Lead and coach a team of 2 dedicated circulation professionals

Key Qualifications & Experience

• 10+ years in circulation/marketing roles, including at least 5 years in a management position
• Proven leadership, sales and relationship-building skills with internal colleagues and external stakeholders.
• Demonstrated success in subscription marketing and maintenance
• Established record of building single-copy sales
• Experience with predictive modeling in magazine marketing
• Experience in successfully developing and implementing creative for various circulation campaigns
• Demonstrated understanding of the digital magazine space and opportunities for growth
• Passionate follower of emerging digital marketing trends with an eye for how they can be integrated into the business
• Collaborative, team player with great interpersonal skills


Blue Ant Media celebrates diversity in both its programming and workforce. We encourage applications from individuals of all backgrounds who are eligible to work in Canada. We thank all candidates for their interest in Blue Ant Media and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require an accommodation during the recruitment process, please advise Human Resources.

To apply for this position, please visit our Career page at http://blueantmedia.mytribehr.com/careers
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