I had never heard of Urbanology magazine until last week, when I received an e-mail informing me of a TTC campaign the magazine is running in conjunction with its fifth anniversary. The press release was short, clear and came with an image. I thought the initiative was cool and I needed a story, so I quickly typed something up and posted it. Marketing, Media In Canada and the Canadian Magazines blog also bit and published their own versions of the story. Now, a lot more people will have heard of Urbanology magazine.

Free publicity never hurts, so next time your magazine does something cool, e-mail a press release to media outlets you think might be interested. They won't necessarily publish anything about it, but at least you'll get on their radar.