Wednesday, June 10, 2009
Not long ago, Masthead publisher Doug Bennet was doing some math.
He started with the figure of $5.4 billion, representing total operating revenue for Rogers Wireless in 2008.
He divided this figure by 365 and came up with the figure of $14.8 million. This is what Rogers earns per day from its Wireless operations.
Based on publicly available data, Masthead estimates that Chatelaine earned about $56 million from its print magazine last year. Chatelaine earns more money than any other Canadian title.
It takes about four days for Rogers Wireless to earn the same amount of money Chatelaine gets in a year.
- Marco Ursi