Monday, May 25, 2015
Media Spike # 55 –SocialEyes Your Advertising?
Thanks for joining us again. Sit down anywhere-we’re about to get started.

The Revolution is HERE!

Maybe you’ll recall we visited with Chicken Little way back on Media Spike #26 about the explosion of social media channels and how we have to revise our lives around it.

Not too long after that in Media Spike #35, we posed the question if social media is truly the advertising saviour that ‘they’ say it is. The debate continues.

Social media in many of its channels, offer immediacy, engagement, relationship building, one-to-one exchange with interested customers, and can deliver thousands upon thousands of impressions and awareness building without costing a cent.* You can buy based on Cost Per Click. (CPC)  Cool. But if no one clicks, what’s been the value in even creating the creative?  Impressions without action are still no sale (* don’t be fooled about alleged FREE on social media. It still costs you in time to create and or maintain presence there. No charge exposure is nice, but you still paid in other currency to be there).

Some of the most prominent social media platforms include, but are not limited to:

Platform Registered Users Alexa Ranking
FourSquare  20 Million  #817
Facebook 1 Billion  #2
Google+ 500 Million  N/A
LinkedIn 200 Million  #12
Pinterest 70 Million   N/A
Stumble Upon 20 Million  #146
Twitter 93.8 Million #8

Goodness if ever you wanted choice, you can get lost in the buffet of options in social media alone.

Their combined connectivity is staggering with worldwide communication with friends, family, businesses, clients, new clients in the millions every day.

Are they all online? Of course. Are they all buying something? Well the jury I believe remains divided from what I can ascertain.

Several platforms have been diligently working to monetize their platform with mixed or sometimes very dismal returns.

In fairness, some platforms have done exceedingly well by advertisers who have taken the time to learn the nuances specific to each platform.

At this juncture, I would concur with Mr.Joey Ambrose of Joey@GoWebSolutions, in Tucson, Arizona who comments on the merits of Facebook advertising this way from Monday November 4th, 2013:  I think it’s like any platform: You get what you put into it ie: creativity and targeting, and 2. You test, refine, wash and repeat. We’ve had great results with Facebook advertising, but it’s not for every advertiser, and you have to measure it.

How perfect. Even in this Digital Universe, the best way to find out if it’s working is...TEST IT.

How boring is that mantra? Test It.

The media options, paper, airwaves, electrons, are simply the tools we use to distribute the message.

Want to know which one is working best? Test it. (Just like we said way back in Media Spike #14 (about 8 weeks ago now) In testing there is no failure, there is only results.

Online is now among the fastest ways in which to do the necessary trials and testing to see what works.

Can these platforms truly be money producers for you?  Perhaps. But it seems to me at this stage that with social media you have to constantly work hard on your ads, rather than your ads working hard for you.

Stay tuned.

Dennis Kelly
dennis@firstimpressionsmedia.ca

"Like to learn more? Nine Secrets of How To Improve Your Advertising and How To Actually Make Your Ads Outperform Your Competition  is not for everyone.  It’s for smart marketers who want proven tips to make their ads work harder and smarter.

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- Dennis Kelly
About Me
Dennis Kelly
 
 
A professional to his fingertips, Dennis Kelly of First Impressions Media brings a deft touch as your media magician. Extracting incremental media value for you from suppliers is second nature for Dennis. His versatility in all media is bred of 3 decades of hands-on media planning & buying experience in the media trenches. As a steward of your media budget, Dennis excels in delivering smart, efficient, creative and targeted campaigns to showcase your creative to the right audience.

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Most Recent Blog Comment
Dennis Kelly says:
Thank you Gloria. What a perfectly apropos link. Thank you for sharing that. You are quite correct. ...
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